Hypersport Apparel


Mid 2017


Strategy & Insights


There was British Jack, a little maudlin and sleepy, lolling over his empty glass…there was Loafing Jack of the Stars and Stripes…there was Spanish Jack, with curls of black hair, rings in his ears, and a knife not far from his hand…there were Maltese Jack, and Jack of Sweden, and Jack the Finn.” Charles Dickens describing the cosmopolitan character of 19th century Liverpool.


Lower Duke Street is home to the Merchants Quarter.  Representing the first ‘boom’ in the city’s mercantile economy it is a patchwork of merchants’ houses and warehouses built to serve the Old Dock that opened in 1715.

Duke Street was at the forefront, with much of the area as seen today in place by 1785.  This area represents a crucial stage in the development of the historic port city.

It developed a cosmopolitan feel as home to sea captains, merchants, traders and artisans.

The Bluecoat (1715) is the oldest surviving building in Liverpool city centre and is now a creative hub.

This area has been undergoing significant transformation to its historic buildings and urban fabric through financial investment on the part of English Heritage (Historic England), Liverpool City Council and the Heritage Lottery Fund.

The area was renamed the RopeWalks after the long straight yards and streets where rope was made during the 18th century and which still influence the urban grain.